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Source: http://www.doksinet 23.052018 Document Semalt Expertise: How Frequently You Should Post On Social Media Platforms Success encountered in the social media marketing sector is determined by a number of factors, and frequency is one of the main ones. Posting original and fresh content frequently gives social media marketers a good chance of engaging with users. Posting infrequently makes your potential fans shift their interests to other social media marketers who are posting frequently in the same line of business. The impact of overcrowding cannot be emphasized enough when it comes to social media marketing. Posting more often leads to overcrowding of content, a scenario that makes your potential customers drop off and block you. Balancing your posts is very necessary to enhance your survival on the market. You need to balance your posts to let them stay relevant, and to build up trust with your users. Learning from experts is advocated for when it comes to social media

marketing. There are a lot of experts with necessary skills, who are able to post frequently in a number of social media platforms. To succeed in this market, analyze what experts do and follow their strategies. https://rankexperience.com/articles/869html 1/3 Source: http://www.doksinet 23.052018 Document The Customer Success Manager of Semalt Digital Services, Julia Vashneva gives the guide that will help you boost engagement with your followers in social media platforms. 1. Twitter Some years back, Social Bakers conducted a study to unravel the real meaning of tweeting frequently. Their study examined more than 11,000 tweets that came from different brands. The Social Bakers found that the frequency of posting tweets depends entirely on the client’s goals and objectives. The primary aim of tweets is to optimize and create a direct engagement per tweet. Social Bakers also concluded that posting more than 40 tweets per day does not affect the performance of your account. To

generate more responses in your tweets, consider speaking out on the way you feel about your surroundings. However, it is advisable to post some tweets on your accounts bearing in mind that your goals must be met at the end of the day. For instance, the time used to write and post 40 tweets can be used on Twitter marketing. Building up the engagement promotes the generation of responses in Twitter. Instead of focusing on generation of responses, work on boosting users’ engagement and you will be on the safe side. 2. Facebook Facebook marketing requires to observe rules that have both positive and negative effects to marketers. The two posts a day rule is one of the commonly used rules when it comes to Facebook marketing. To run Facebook marketing, you need to have more than 10,000 followers. Posting two times a day puts Facebook marketers in a position to boost engagement and increase clicks of their content. However, a client is left to make a choice when the number of following is

less than 10,000. If you nd yourself in such a situation, you can choose between getting more clicks on your website or boosted engagement per post. Hubspot.com conducted a study to determine the take of clicks on marketers with less than 10,000 followers It was found that engagement per post on marketers with less than 10,000 fans always reduces. 3. Instagram Instagram barely operates like Twitter and Facebook. Posting frequently on Instagram does not boost your Instagram Marketing. On Instagram, consistency is advocated for rather than frequency. A study conducted by Union Metrics implied that posting consistently works to boost engagement as compared to posting frequently. https://rankexperience.com/articles/869html 2/3 Source: http://www.doksinet 23.052018 Document To generate a large number of followers on Instagram, consider posting for more than 15 times. Fortunately, posting frequently on Instagram social media platform does not affect your account negatively. To maintain

your followers on Instagram, start posting content that you are going to live up to. Maintain the consistency to generate engagement per post. In conclusion, the best way to succeed in social media marketing is by doing what experts do. This matter of posting content on social media platforms can be a bit confusing. The frequency of posting on social media platforms entirely depends on your targeted goals and objectives. The above discussed points will help you to determine how frequently you should post on your social media platform, and generate adequate responses and engagement. https://rankexperience.com/articles/869html 3/3